---
title: "Creating the Curve: test ideas before launch"
description: "Matt Wilkinson on Creating the Curve with Anna Bravington: synthetic customers to test founder ideas before launch."
image: https://drmattwilkinson.ai/hubfs/drmattwilkinson/appearances/creating-the-curve-ep49.png
---

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# Creating the Curve: test ideas before launch

![Matt Wilkinson](https://7528315.fs1.hubspotusercontent-na1.net/hub/7528315/hubfs/raw_assets/public/mV0_d-cms-elevate-theme_hubspot/elevate/images/avatar-placeholder.jpg?width=48&height=48&name=avatar-placeholder.jpg)

 Matt Wilkinson

April 6, 2026

On Creating the Curve, [Anna Bravington](https://www.linkedin.com/in/annabravington/) and I got into the founder's problem: how do you use AI to get closer to your customers without a big budget or a complicated stack? My answer was synthetic customers built from real research, and a clear line on where human insight still has to lead. One for founders testing ideas before launch.

[Listen on Apple Podcasts](https://podcasts.apple.com/gb/podcast/e49-using-ai-synthetic-customers-to-test-your-ideas/id1812011685?i=1000759455427) · [Listen on Spotify](https://open.spotify.com/episode/3WhwjnnA42wH6ibKJCGF58)

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