My co-host Jasmine Gruia-Gray asked the questions this week, and The Buyer in the Loop was the subject. We got into why personas are shelved within weeks of being built, what I call voice of customer amnesia, and how legal review and internal habit strip a message down to generic corporate language. Then the harder part: the layers a synthetic customer needs to be properly grounded, and the risk of cognitive surrender when a team stops doing its own thinking.
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