---
title: "The Trending Communicator: the AI sandwich"
description: "Matt Wilkinson on Brian Piper's The Trending Communicator: human judgement above the machine, and grounding AI in real buyer evidence."
image: https://img.youtube.com/vi/Mqe4rc6YFEo/maxresdefault.jpg
---

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# The Trending Communicator: the AI sandwich

![Matt Wilkinson](https://7528315.fs1.hubspotusercontent-na1.net/hub/7528315/hubfs/raw_assets/public/mV0_d-cms-elevate-theme_hubspot/elevate/images/avatar-placeholder.jpg?width=48&height=48&name=avatar-placeholder.jpg)

 Matt Wilkinson

June 19, 2026

Brian Piper put it well: you are the top of the AI sandwich. On The Trending Communicator we got into where human judgement sits above the machine, and why grounding AI in real buyer evidence is what stops it drifting. A short, sharp conversation.

[Watch on YouTube](https://www.youtube.com/watch?v=Mqe4rc6YFEo)

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## Keep reading

### [![Are your employees already using AI without you knowing — and handing over your proprietary data for free?](https://drmattwilkinson.ai/hs-fs/hubfs/AI%20360.webp?width=640&height=360&name=AI%20360.webp) AI-360 Secret Cyborgs: Why Shadow AI Is Your Biggest Governance Risk](https://drmattwilkinson.ai/appearances/ai-360-secret-cyborgs-why-shadow-ai-is-your-biggest-governance-risk)

### [![](https://drmattwilkinson.ai/hs-fs/hubfs/SAMPS%20panel.webp?width=1280&height=720&name=SAMPS%20panel.webp) SAMPS Panel Discussion: You're Already in the Lobby. The Real Work Happens Further In.](https://drmattwilkinson.ai/appearances/samps-panel-discussion-youre-already-in-the-lobby.-the-real-work-happens-further-in)

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