---
title: Media kit | Dr Matt Wilkinson, podcast guest and speaker
description: "Podcast guest media kit for Dr Matt Wilkinson: bios, headshots, topics with host questions, past shows and how to book."
---
[Skip to content](https://drmattwilkinson.ai/media-kit#main-content)
[Homepage](https://drmattwilkinson.ai?hsLang=en)
- [Strivenn.com](https://strivenn.com)
- [Speaking](https://drmattwilkinson.ai/speaking?hsLang=en)
- [The Buyer in the Loop](https://strivenn.com/the-buyer-in-the-loop)
- [Podcasts](https://drmattwilkinson.ai/appearances?hsLang=en)
- [Media Kit](https://drmattwilkinson.ai/media-kit)
- [Organizational Gravity](https://drmattwilkinson.ai/organisational-gravity?hsLang=en)
[Contact](https://strivenn.com/meetings/strivenn/strivenn-meetings)
- [Strivenn.com](https://strivenn.com)
- [Speaking](https://drmattwilkinson.ai/speaking?hsLang=en)
- [The Buyer in the Loop](https://strivenn.com/the-buyer-in-the-loop)
- [Podcasts](https://drmattwilkinson.ai/appearances?hsLang=en)
- [Media Kit](https://drmattwilkinson.ai/media-kit)
- [Organizational Gravity](https://drmattwilkinson.ai/organisational-gravity?hsLang=en)
[Contact](https://strivenn.com/meetings/strivenn/strivenn-meetings)
Media kit
# Have me on your show
Everything a host needs to book, prepare and introduce me, in one place.
I talk about why good buyer research disappears before it reaches the market, what a grounded synthetic customer is, and where AI belongs in commercial decisions. I bring stories, a framework your audience can use, and the evidence on both sides.
[Book a call](https://strivenn.com/meetings/strivenn/strivenn-meetings) [See topics and questions](https://drmattwilkinson.ai/media-kit#topics)
NameDr Matt Wilkinson
BookThe Buyer in the Loop (2026)
BasedUnited Kingdom, recording remotely
Shows joined13 and counting
---
## Read this introduction on air
> My guest today is Dr Matt Wilkinson, author of The Buyer in the Loop and founder of Strivenn. He is a chemist turned marketer who helps commercial teams keep the buyer present in every decision, using synthetic customers built from real buyer evidence.
---
## Two bios, ready to paste
Use the short one for show notes and social posts, and the long one for your episode page.
Short bio | 53 words
Dr Matt Wilkinson is the author of The Buyer in the Loop and Founder and CEO of Strivenn, a go-to-market consultancy for life science and B2B commercial teams. A chemist turned marketer, he was named to Marketing Week's CX50 in 2026 and writes as The AI Marketing Scientist for the Forbes Agency Council.
Long bio | 159 words
Dr Matt Wilkinson is the author of The Buyer in the Loop, with a foreword by Mark Schaefer, and Founder and CEO of Strivenn, a go-to-market consultancy for life science and B2B commercial teams. His work centres on organisational gravity, the force that pulls every message away from buyer truth and toward internal consensus, and on grounded synthetic customers: AI representations of buyers, built from real evidence, that keep the buyer present at every stage of a commercial decision. Matt holds a PhD in Chemistry from the University of Bristol and an MBA from Cranfield School of Management, where he is a Visiting Fellow. He is a BSI-qualified AI Management Practitioner, a Director of the Association for Key Account Management, and a member of the Forbes Agency Council, writing as The AI Marketing Scientist. He co-hosts the weekly podcasts A Splice of Life Science Marketing and AI in the UK, and was named to Marketing Week's CX50 in 2026.
---
## Photos you can use
High-resolution and free to use alongside your episode. Please credit as Dr Matt Wilkinson.
Headshot, square[Download](https://drmattwilkinson.ai/hubfs/drmattwilkinson/media-kit/matt-wilkinson-headshot.jpg?hsLang=en)
On stage, square[Download](https://drmattwilkinson.ai/hubfs/drmattwilkinson/media-kit/matt-wilkinson-speaking-2.jpg?hsLang=en)
On stage, landscape[Download](https://drmattwilkinson.ai/hubfs/drmattwilkinson/media-kit/matt-wilkinson-speaking-1.jpg?hsLang=en)
Illustrated avatar[Download](https://drmattwilkinson.ai/hubfs/drmattwilkinson/media-kit/matt-wilkinson-illustration.jpg?hsLang=en)
---
## Five conversations I can lead
Each comes with questions hosts tend to find useful. Use them, adapt them or ignore them.
Topic 1
### Why good buyer research disappears before launch
Organisational gravity: four reasonable edits, each defensible on its own, that turn buyer language into capability language before anything reaches market.
- Where exactly does the buyer leave the room in most organisations?
- Why don't more research or better copywriting fix it?
- What does the heritage line in a headline tell you about a company?
Topic 2
### What a synthetic customer actually is
What goes into one, from a thin persona used as context to years of interviews, sales calls and social listening, and why an "act as" prompt falls short.
- How is a synthetic customer different from a persona document?
- How much evidence do you need before you can trust one?
- How do you stop it telling you what you want to hear?
Topic 3
### Synthetic for directional, human for decisional
Where AI belongs in buyer research and where it becomes dangerous, with the research evidence on both sides.
- Which decisions should never go to a synthetic customer?
- What does the research say about accuracy?
- Why do you still need to talk to real buyers?
Topic 4
### AI and the modern seller
Model Context Protocol, call preparation and buying groups: what changes when the buyer arrives already briefed by AI.
- What does MCP change for a sales team in practice?
- How would you prepare for a sales call with a synthetic customer?
- What happens to the sales role when buying committees research with AI?
Topic 5
### From the lab bench to the boardroom
A chemist's route into marketing, from a fireworks lecture that doubled undergraduate intake to writing a book with AI as the orchestra.
- How did a fireworks lecture double undergraduate intake?
- What did testing book covers on synthetic customers teach you?
- How do you use AI without losing your own voice?
---
## Shows I have joined
Every conversation gets its own page on this site, with the episode embedded and linked back to your show.
[Trailblazers](https://drmattwilkinson.ai/appearances/trailblazers-synthetic-customer?hsLang=en)[Humantic AI](https://drmattwilkinson.ai/appearances/humantic-ai-mcp-sales-stack?hsLang=en)[The Trending Communicator](https://drmattwilkinson.ai/appearances/trending-communicator-organisational-gravity?hsLang=en)[The BD Podcast](https://drmattwilkinson.ai/appearances/bd-podcast-buyer-in-the-loop?hsLang=en)[AI For U](https://drmattwilkinson.ai/appearances/ai-for-u-interactive-personas-organisational-gravity?hsLang=en)[AI-360](https://drmattwilkinson.ai/appearances/ai-360-secret-cyborgs-why-shadow-ai-is-your-biggest-governance-risk?hsLang=en)[SAMPS webinar](https://drmattwilkinson.ai/appearances/samps-panel-discussion-youre-already-in-the-lobby.-the-real-work-happens-further-in?hsLang=en)[StrategyCast](https://drmattwilkinson.ai/appearances/strategycast-synthetic-customer-strategy?hsLang=en)[Web3 CMO Stories](https://drmattwilkinson.ai/appearances/web3-cmo-stories-joeri-billast?hsLang=en)[Creating the Curve](https://drmattwilkinson.ai/appearances/creating-the-curve-synthetic-customers?hsLang=en)[Burn the Playbook](https://drmattwilkinson.ai/appearances/burn-the-playbook-marc-crosby?hsLang=en)[Thoughts on Selling](https://drmattwilkinson.ai/appearances/thoughts-on-selling-lee-levitt?hsLang=en)[Reagent Podcast](https://drmattwilkinson.ai/appearances/reagent-podcast-matt-benson?hsLang=en)
[Listen to past episodes](https://drmattwilkinson.ai/appearances?hsLang=en)
---
Invite me
## Four details get us started
Book a call, or email me with these and I will come back with a date and an angle that suits your audience.
[Book a call](https://strivenn.com/meetings/strivenn/strivenn-meetings) [Email matt@strivenn.com](mailto:matt@strivenn.com?subject=Podcast%20invitation&body=Show%20name%3A%0AAudience%3A%0ARecording%20date%20or%20window%3A%0ATopic%20you%20have%20in%20mind%3A%0A)
1. 1Show name
2. 2Audience
3. 3Recording date or window
4. 4Topic you have in mind
[](https://drmattwilkinson.ai?hsLang=en)
---
© 2026. All rights reserved.
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