The keynote your buyer wishes you would book
Your audience will sit through a dozen sessions on AI this year. Most describe a buyer journey that no longer exists. I speak about what replaced it: how technical buyers research, shortlist and decide now that AI sits between them and every vendor. And what commercial teams have to change to stay in the running.
I deliver keynotes, workshops and panels for professional bodies, business schools and industry events across the UK, Europe and the United States. Sessions run from a 30-minute keynote to a 90-minute workshop. Every one starts from original research.
PhD in Chemistry. MBA, Cranfield. BSI-qualified AI Management Practitioner (ISO/IEC 42001:2023). Visiting Fellow at Cranfield School of Management. Forbes contributor. Named to Marketing Week's CX50 2026 for life sciences. Author of The Buyer in the Loop.
See how I present
Seventy-six seconds from a recent session, cut around the arguments that run through most of my talks. Captions are burnt in, so it plays on mute.
Recorded for the Content Marketing Summit 2026, hosted by Digital Collegium. Longer footage and a full session recording are available on request.
"Post event, you were consistently listed as a favorite presentation. You are a star!"
Mark Schaefer, marketing strategist and author
Four talks, one argument
Each talk works on its own. The buyer leaves the room long before the decision gets made, and AI now gives you a way to keep them in it.
Every session is tailored to the room, whether that is an academic, biotech, pharma, diagnostics, tools or services audience. Bookings include a 30-minute discovery call and an audience tailoring session.
The case for giving synthetic customers a seat at the table
Why the most important member of your buying committee is the one nobody invites.
45 min keynote or 90 min workshop
Delivered at The Uprising 2026
The persona is dead. Long live the PersonaAI.
What replaces the static buyer persona PDF when AI compresses the validation cycle.
30 to 60 min
Delivered at Surrey Business School
AI-augmented sellers: from call prep to buying group mastery
How sales teams use synthetic customers to walk into rooms they already understand.
60 min
Delivered at SAMPS Boston
AI ABM vs spray and pray: five plays to hit bullseyes
Five AI moves that turn account-based marketing from spreadsheet to system.
45 min
Delivered at SAMPS
Upcoming
Three confirmed dates between now and the end of November.
The buyer who left the room
How to keep your audience present in every content decision. Approval chains quietly rewrite content for the people signing it off rather than the people reading it. This session names that force, organisational gravity. Then it shows how synthetic customers built from real audience evidence hold the reader in the room through every review.
AI track, 45 minutes, 14:45 to 15:30 CDT, online. Hosted by Digital Collegium for higher education marketing teams.
Session detailsThe Buyer in the Loop
Buyer research decays the moment it enters an organisation. This guest lecture traces how that happens, why every approval stage moves a message further from the person it was written for, and what changes when a synthetic customer sits in the review.
Guest lecture, Surrey, UK
The Buyer in the Loop: the evidence layer
The same argument, pointed at the evidence layer. AI is changing what marketing analytics and social listening can tell you about a buyer. The evidence behind a synthetic customer still matters more than the model running it.
Guest lecture, Leicester, UK
Recent talks
Beyond AI prompting
Familiar AI is just the lobby. The real work happens further in. A panel with Ann Brine of Promega, Nick Clare of Succession and Sarah Neely of SignalSwell.
Pivotal Links
Everyone says they know their customer. That customer is never present in the rooms where the decisions get made. Delivered to the research and IVD reagent community at the networking event hosted by Pivotal Scientific.
The Uprising 2026
AI Beyond the Prompt, co-delivered with Brian Piper and Dan Nestle at Mark Schaefer's marketing retreat for senior marketers.
NEB Global Marketing Meeting
A talk on what AI is doing to life science marketing, followed by a series of workshops on building a marketing campaign in a day with PersonaAI.
Durham University Business School
A guest lecture on PersonaAI and what a marketing strategy looks like when the buyer is in the room for it.
The conference execution gap
Where conference money goes and where the preparation fails, built on original exhibitor survey research.
Fifteen rooms and counting
The Uprising hosted by Mark Schaefer, SAMPS European Conference (Cambridge, UK), SAMPS Annual Conference (Boston, MA), ELRIG Drug Discovery (Liverpool, UK), Saint-Gobain Sales Directors Forum (Paris, France), the Association for Key Account Management at Siemens HQ (Munich, Germany), New England Biolabs (Ipswich, MA), Pivotal Scientific (Oxford, UK), Cranfield School of Management (Cranfield, UK), Surrey Business School (Surrey, UK), Durham University Business School (Durham, UK), the University of Leicester (Leicester, UK), the University of North Texas (Denton, TX), IFE London (London, UK) and the C&EN Marketing Elements Summit (Washington, DC).
Tell me who is in the room
Send me the audience and the outcome you need from the session. I will tell you which talk fits, what I would change for your room, and whether the date works. Dates for the first half of 2027 are open now.
Book a 30-minute call Connect on LinkedIn